State dependent pricing with a queue

H. Chen, M. Z. Frank

Research output: Contribution to journalArticlepeer-review

52 Scopus citations


Existing studies of pricing when customers queue, assume that the firm cannot adjust the price to the state of demand. In most applications this assumption is false. We adapt the classic model of Naor (1969) to allow the firm to adjust the price to the state of demand. When customers are homogeneous the firm's pricing rule maximizes social welfare. When customers are unobservably heterogenous, the firm's pricing rule does not maximize social welfare. We find that the firm may not always attract customers even when it is technically and economically feasible to do so. This is interpreted as an option effect. The effects of changes to the basic parameters, on the queue length are presented.

Original languageEnglish (US)
Pages (from-to)847-860
Number of pages14
JournalIIE Transactions (Institute of Industrial Engineers)
Issue number10
StatePublished - Oct 2001

Bibliographical note

Funding Information:
This research is supported in part by a grant from NSERC (Canada) and a grant from RGC (Hong Kong).

Copyright 2004 Elsevier Science B.V., Amsterdam. All rights reserved.

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