The effect of lifestyle and shoppable fashion product displays on consumers’ approach and avoidance behavior

C. Damminga, Juanjuan Wu, K.P.K. Johnson

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	108-118
Journal	Journal of Global Fashion Marketing
Volume	3
State	Published - 2012

OpenUrl availability

@article{62e7bb5f4dd64fdb862f8eceec01d45b,

title = "The effect of lifestyle and shoppable fashion product displays on consumers{\textquoteright} approach and avoidance behavior",

author = "C. Damminga and Juanjuan Wu and K.P.K. Johnson",

year = "2012",

language = "English",

volume = "3",

pages = "108--118",

journal = "Journal of Global Fashion Marketing",

}