The effectiveness of gain-framed messages for encouraging disease prevention behavior: Is all hope lost?

Amy E. Latimer; Peter Salovey; Alexander J Rothman

doi:10.1080/10810730701619695

The effectiveness of gain-framed messages for encouraging disease prevention behavior: Is all hope lost?

Amy E. Latimer, Peter Salovey, Alexander J Rothman

Research output: Contribution to journal › Review article › peer-review

93 Scopus citations

Abstract

This commentary is a response to O'Keefe and Jensen's (2007/this issue) meta-analysis of the persuasive effects of gain- and loss-framed messages encouraging disease prevention behaviors. We suggest that the future of message framing is promising with newly emerging approaches to increasing message effectiveness.

Original language	English (US)
Pages (from-to)	645-649
Number of pages	5
Journal	Journal of Health Communication
Volume	12
Issue number	7
DOIs	https://doi.org/10.1080/10810730701619695
State	Published - Oct 2007

Access

10.1080/10810730701619695

OpenUrl availability

Full text

Cite this

@article{273215c1674a4a5e842fc56be7682459,

title = "The effectiveness of gain-framed messages for encouraging disease prevention behavior: Is all hope lost?",

abstract = "This commentary is a response to O'Keefe and Jensen's (2007/this issue) meta-analysis of the persuasive effects of gain- and loss-framed messages encouraging disease prevention behaviors. We suggest that the future of message framing is promising with newly emerging approaches to increasing message effectiveness.",

author = "Latimer, {Amy E.} and Peter Salovey and Rothman, {Alexander J}",

year = "2007",

month = oct,

doi = "10.1080/10810730701619695",

language = "English (US)",

volume = "12",

pages = "645--649",

journal = "Journal of Health Communication",

issn = "1081-0730",

publisher = "Taylor and Francis Ltd.",

number = "7",

}

TY - JOUR

T1 - The effectiveness of gain-framed messages for encouraging disease prevention behavior

T2 - Is all hope lost?

AU - Latimer, Amy E.

AU - Salovey, Peter

AU - Rothman, Alexander J

PY - 2007/10

Y1 - 2007/10

N2 - This commentary is a response to O'Keefe and Jensen's (2007/this issue) meta-analysis of the persuasive effects of gain- and loss-framed messages encouraging disease prevention behaviors. We suggest that the future of message framing is promising with newly emerging approaches to increasing message effectiveness.

AB - This commentary is a response to O'Keefe and Jensen's (2007/this issue) meta-analysis of the persuasive effects of gain- and loss-framed messages encouraging disease prevention behaviors. We suggest that the future of message framing is promising with newly emerging approaches to increasing message effectiveness.

UR - http://www.scopus.com/inward/record.url?scp=35348883226&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=35348883226&partnerID=8YFLogxK

U2 - 10.1080/10810730701619695

DO - 10.1080/10810730701619695

M3 - Review article

C2 - 17934941

AN - SCOPUS:35348883226

SN - 1081-0730

VL - 12

SP - 645

EP - 649

JO - Journal of Health Communication

JF - Journal of Health Communication

IS - 7

ER -

The effectiveness of gain-framed messages for encouraging disease prevention behavior: Is all hope lost?

Abstract

Access

OpenUrl availability

Other files and links

Fingerprint

Cite this