The effectiveness of gain-framed messages for encouraging disease prevention behavior: Is all hope lost?

Amy E. Latimer, Peter Salovey, Alexander J Rothman

Research output: Contribution to journalReview articlepeer-review

74 Scopus citations

Abstract

This commentary is a response to O'Keefe and Jensen's (2007/this issue) meta-analysis of the persuasive effects of gain- and loss-framed messages encouraging disease prevention behaviors. We suggest that the future of message framing is promising with newly emerging approaches to increasing message effectiveness.

Original languageEnglish (US)
Pages (from-to)645-649
Number of pages5
JournalJournal of Health Communication
Volume12
Issue number7
DOIs
StatePublished - Oct 1 2007

Fingerprint Dive into the research topics of 'The effectiveness of gain-framed messages for encouraging disease prevention behavior: Is all hope lost?'. Together they form a unique fingerprint.

Cite this