@inbook{81967edb1b064a7f91ef2651b340ef90,
title = "The Impact of Social Comparisons on Nonprofit Fund Raising",
abstract = "This paper examines the impact of social comparisons on fundraising and charitable contributions. We present results from a field experiment involving contribution to a public radio station. Some callers are told of the contributions decisions of others, and other callers are given no such information. We find that providing ambitions (high) social comparison information can significantly increase contributions.",
author = "Jen Shang and Rachel Croson",
year = "2006",
month = apr,
day = "26",
doi = "10.1016/S0193-2306(06)11006-6",
language = "English (US)",
isbn = "0762313013",
series = "Research in Experimental Economics",
pages = "143--156",
editor = "Mark Isaac and Douglas Davis",
booktitle = "Experiments Investigating Fundraising and Charitable Contributors",
}