The Impact of Social Comparisons on Nonprofit Fund Raising

Jen Shang; Rachel Croson

doi:10.1016/S0193-2306(06)11006-6

The Impact of Social Comparisons on Nonprofit Fund Raising

Jen Shang, Rachel Croson

Academic Affairs/Provost

Research output: Chapter in Book/Report/Conference proceeding › Chapter

31 Scopus citations

Abstract

This paper examines the impact of social comparisons on fundraising and charitable contributions. We present results from a field experiment involving contribution to a public radio station. Some callers are told of the contributions decisions of others, and other callers are given no such information. We find that providing ambitions (high) social comparison information can significantly increase contributions.

Original language	English (US)
Title of host publication	Experiments Investigating Fundraising and Charitable Contributors
Editors	Mark Isaac, Douglas Davis
Pages	143-156
Number of pages	14
DOIs	https://doi.org/10.1016/S0193-2306(06)11006-6
State	Published - Apr 26 2006

Publication series

Name	Research in Experimental Economics
Volume	11
ISSN (Print)	0193-2306

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10.1016/S0193-2306(06)11006-6

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abstract = "This paper examines the impact of social comparisons on fundraising and charitable contributions. We present results from a field experiment involving contribution to a public radio station. Some callers are told of the contributions decisions of others, and other callers are given no such information. We find that providing ambitions (high) social comparison information can significantly increase contributions.",

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