The role of trade shows in business-to-business selling strategies: A method for assessing the effectiveness of marketing communications

Timothy M. Smith, Paul M. Smith

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Fingerprint

Dive into the research topics of 'The role of trade shows in business-to-business selling strategies: A method for assessing the effectiveness of marketing communications'. Together they form a unique fingerprint.

Agriculture & Biology

Engineering & Materials Science

Earth & Environmental Sciences

Chemical Compounds