TY - JOUR
T1 - Use of Perceptions of Female Dress as an Indicator of Role Definition
AU - DeLong, Marilyn R
AU - Salusso‐Deonier, Carol
AU - Larntz, Kinley
PY - 1983/6
Y1 - 1983/6
N2 - The purpose of this study was to compare 60 male and 59 female responses to social and business female dress. Suits and dresses were selected as stimuli to represent a social‐to‐ business continuum. A semantic differential instrument was adapted for use from a previous study. Use of word pairs was similar in nature for male and female responses, although there was a difference in relative influence. Separation of responses was mostly evaluative in nature. The social‐to‐business continuum was a key parameter in male‐female differences in response. Commonality in female response led to the conclusion that females accepted the business image represented by the stimuli. The male response was more diverse for business and social images. 1983 American Association of Family and Consumer Sciences
AB - The purpose of this study was to compare 60 male and 59 female responses to social and business female dress. Suits and dresses were selected as stimuli to represent a social‐to‐ business continuum. A semantic differential instrument was adapted for use from a previous study. Use of word pairs was similar in nature for male and female responses, although there was a difference in relative influence. Separation of responses was mostly evaluative in nature. The social‐to‐business continuum was a key parameter in male‐female differences in response. Commonality in female response led to the conclusion that females accepted the business image represented by the stimuli. The male response was more diverse for business and social images. 1983 American Association of Family and Consumer Sciences
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U2 - 10.1177/1077727X8301100402
DO - 10.1177/1077727X8301100402
M3 - Article
AN - SCOPUS:85005606925
SN - 0046-7774
VL - 11
SP - 327
EP - 336
JO - Home Economics Research Journal
JF - Home Economics Research Journal
IS - 4
ER -