Business & Economics
Marketing
100%
Cooperative Advertising
58%
Value Analysis
48%
Transaction Costs
42%
Participation Rate
41%
Governance
39%
Governance Form
39%
Transaction Cost Analysis
37%
Institutional Design
35%
Salespeople
35%
Empirical Investigation
34%
Incentives
34%
Value Systems
31%
Assortment
30%
Institutional Arrangements
29%
Retailers
26%
Empirical Research
23%
Intrabrand Competition
23%
Alliances
22%
Managers
22%
Conceptual Framework
22%
Specific Investments
22%
Trade-offs
22%
Marketing Strategy
22%
Salesforce Compensation
21%
Sales Force Management
21%
Buyers
21%
Purchasing
21%
Prediction
20%
Original Equipment Manufacturers
20%
Suppliers
20%
Positioning
19%
Design Principles
19%
Vertical Coordination
19%
Consumer Products
19%
Profit
18%
Strategic Fit
17%
Quasi-experiment
17%
Private Labels
16%
Buyer-supplier Relationships
16%
Marketing Systems
16%
Bonuses
15%
Contracting
15%
Property Rights
15%
Managerial Decision Making
15%
Managerial Decisions
15%
Contractors
14%