Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge

Chunsik Lee, Jisu Huh

Research output: Contribution to journal › Article › peer-review

11 Scopus citations

Fingerprint

Dive into the research topics of 'Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge'. Together they form a unique fingerprint.

Business & Economics